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A Propaganda Model

<p>So long as we treat propaganda as a ‘messaging problem’ as opposed to the systemic problem that it is, we are playing a game of whack-a-mole against an opposition that is playing a sophisticated game of reality manipulation. The masters of the game is the PR machine; the PR councilors and political consultants (same thing, different customer).</p>
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American Chemistry Council vs UNEA-5

<p>In the weeks since the UNEA-5 resolution on a treaty to end plastic pollution, there has been the predictable flood of PR messaging from the industry coopting the terminology of the resolution (e.g. sustainability) and pushing their agenda (‘advanced recycling’) as the solution.</p>
Read More

/cms-data/blog/analysis/american-chemistry-council-vs-unea-5/image/american-chemistry-council-vs-unea-5.jpg

A Propaganda Model

<p>So long as we treat propaganda as a ‘messaging problem’ as opposed to the systemic problem that it is, we are playing a game of whack-a-mole against an opposition that is playing a sophisticated game of reality manipulation. The masters of the game is the PR machine; the PR councilors and political consultants (same thing, different customer).</p>
Read More

American Chemistry Council vs UNEA-5

<p>In the weeks since the UNEA-5 resolution on a treaty to end plastic pollution, there has been the predictable flood of PR messaging from the industry coopting the terminology of the resolution (e.g. sustainability) and pushing their agenda (‘advanced recycling’) as the solution.</p>
Read More
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  • A Propaganda Model

    So long as we treat propaganda as a ‘messaging problem’ as opposed to the systemic problem that it is, we are playing a game of whack-a-mole against an opposition that is playing a sophisticated game of reality manipulation. The masters of the game is the PR machine; the PR councilors and political consultants (same thing, different customer).

  • American Chemistry Council vs UNEA-5

    In the weeks since the UNEA-5 resolution on a treaty to end plastic pollution, there has been the predictable flood of PR messaging from the industry coopting the terminology of the resolution (e.g. sustainability) and pushing their agenda (‘advanced recycling’) as the solution.

Plastics Public Relations Network

The Propaganda Map models the network of corporations, industry associations, and front groups that constitute the Entities of the plastics industry public relations machine.

  • The American Chemistry Council is the primary hub in plastics manufacturing public relations network.  The ACC generates industry-wide PR messaging and spends tens of millions of dollars on propaganda each year. It employs over 50 lobbyists in the US, at the state and federal level.  The ACC is truly at the center of the plastics industry PR propaganda network.

Plastics PR Propaganda Monitor

Monitoring and tracking social media, press, lobbying,  events  and other  plastics-related PR Activities generated by the Entities of the Propaganda Map.

  • The American Chemistry Council advertises heavily on social media. It posts to social media through a variety of front groups, spokespeople and shills, and cross-posts with its public relations partners. The combined effort presents an apparent wall of support and legitimacy to efforts at greenwashing, deception, and disinformation.

Propaganda Scenarios

We do not know what darkness lurks in the halls of the plastic industry PR machine, but we can guess based on their history and their current actions.  Big lies are made up of many smaller everyday lies.  In the fog of social media, partisan politics, and consumer culture, it is easy to miss the big ones in the outrage over the little ones.  Propaganda Scenarios provide a tool for making educated guesses about the plastics industry big lie public relations strategies, and for designing counter-actions to their propaganda activities.

  • "Sustainability" and "Circular Economy" are the leading mis-directions that the American Chemistry Council is using in their propaganda campaign undermining a global plastics treaty.  The 5 Actions articulate a scenario for how the industry public relations network will respond during the negotiations phase of the treaty development

Counter-Propaganda Actions

Actions, developed with our partner organizations, that take direct aim at plastics propaganda: hitting the propagandists before the lies can spread.

  • Fighting back requires coordinated action.  While the plastics PR machine has enormous financial resources, we have people power.  Get involved in taking action that directly counters the propaganda of the plastics industry. 

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Past issues of The Plastics Propaganda Bulletin
Propaganda Activity Monitor:
http://dev.theplasticslie.net/cms-data/blog/monitor/monitor.rss
Analysis:
http://dev.theplasticslie.net/cms-data/blog/analysis/analysis.rss
Actions:
http://dev.theplasticslie.net/cms-data/blog/action/action.rss