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##sus·tain·a·bil·i·ty /səˌstānəˈbilədē/ noun: 1. the ability to be maintained at a certain rate or level. "the sustainability of economic growth" 2. avoidance of the depletion of natural resources in order to maintain an ecological balance. "the pursuit of global environmental sustainability"
originating entities: America's Plastic MakersAmerican Chemistry Council
activity type: Hashtag
Sustainability is a term that the plastics industry is trying to co-opt
The result of co-option is often that the word becomes meaningless. Does it mean what the environmental movement means (in harmony with nature), or what the plastics industry means (don't worry, be happy)?